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Tracking website traffic


Instructions for third-party services like this are provided as a courtesy and may contain out of date information or screen clips. For the latest instructions, consult the third party's website.

There are several third-party services that allow you to track and analyze traffic to your Wild Apricot site. Wild Apricot recommends Google Analytics. Using Google Analytics, you can track the number of page views, unique visitors, and average visit duration, among many other metrics.

To use Google Analytics, you need both a Google account and a Google Analytics account. Both are provided free of charge by Google.

Getting set up with Google Analytics

To get set up with Google Analytics, follow these steps:

  1. Go to
  2. You'll be prompted to sign into your Google account or create one.
  3. After you sign into your Google account, you'll be asked to sign up for Google Analytics. Click Sign up to begin setting up your Google Analytics account.
  4. On the Create New Account page, you choose an account name (which can be any identifier you want), enter your website's URL, and set your time zone.

  5. After agreeing to the user agreement, click Create Account.
  6. From the Tracking Code page, copy the tracking code.

  7. Log into your Wild Apricot site.
  8. Go to Settings then click Meta-tags (under Site settings).
  9. Paste the code from Google Analytics into the Raw headers field. 
  10. If you want to overwrite the existing raw headers for all pages on your Wild Apricot site, click Reset all pages to use this. If you don't click this button, any customizations you have made to meta-tags on individual pages will be retained, and the code you add here will not be applied to those pages

  11. Click the Save button at the top.
  12. Return to Google Analytics and check the tracking status.

    Once the tracking status appears as Tracking Installed, Google Analytics will begin tracking your site. It may take up to 48 hours for Google to activate the tracking code.

Using Google Analytics

Once you've set up your Google Analytics account, visits to your site will be tracked. Previous site traffic – which took place before tracking was set up – will not be included in your site statistics.

To view the kind of information that Google Analytics tracks, click Home to view your Google Analytics dashboard.

The traffic recorded by Google Analytics tends to be 3-4 hours in the past, so when you first set it up, you'll likely see no traffic at all.

In addition to the charts and graphs you see here, you can choose other kinds of information you want to track by clicking + Add Widget.

Other reports, including statistics on countries, languages, browsers, and operating systems appear on the Standard Reporting page.

Membership Software - Wild Apricot Contact us:
Wild Apricot Inc. 144 Front Street West Suite 725, Toronto, Ontario, Canada M5J 2L7