Tracking website traffic
There are several third-party services that allow you to track and analyze traffic to your Wild Apricot site. Wild Apricot recommends Google Analytics. Using Google Analytics, you can track the number of page views, unique visitors, and average visit duration, among many other metrics.
To use Google Analytics, you need both a Google account and a Google Analytics account. Both are provided free of charge by Google.
Getting set up with Google Analytics
To get set up with Google Analytics, follow these steps:
- Go to http://www.google.com/analytics.
- You'll be prompted to sign into your Google account or create one.
- After you sign into your Google account, you'll be asked to sign up for Google Analytics. Click Sign up to begin setting up your Google Analytics account.
- On the New Account page, you choose an account name (which can be any identifier you want), enter your website's name and URL, and set your time zone.
- Under Data Sharing Settings, choose whether you wish to share your analytics data with Google.
- Click the Get Tracking ID button.
- Click I agree to agreeing to the user agreement.
- From the Tracking Info page that appears, copy the tracking code.
- Log into your Wild Apricot site.
- Click the Settings menu and select the Site option.
- On the Site Settings page, click Meta-tags.
- Paste the code from Google Analytics into the Raw headers field.
- If you want to overwrite the existing raw headers for all pages on your Wild Apricot site, click Reset all pages to use this . If you don't click this button, any customizations you have made to meta-tags on individual pages will be retained, and the code you add here will not be applied to those pages.
- Click the Save button at the top.
Return to Google Analytics, reload or refresh the page, and check the tracking status. Once the tracking status appears as Tracking Installed, Google Analytics will begin tracking your site. If the status appears as Receiving Data, that means Google Analytics has already begun tracking your site.
Using Google Analytics
Once you've set up your Google Analytics account, visits to your site will be tracked. Previous site traffic – which took place before tracking was set up – will not be included in your site statistics.
To view tracking reports for your site, click the Reporting option at the top of the screen.
The traffic recorded by Google Analytics tends to be 3-4 hours in the past, so when you first set it up, you'll likely see no traffic at all.